Nuke Propaganda

Deconstructing an image

Medium - Digital, originally printmaking
Material(s) - Light, originally on paper
Aesthetic qualities - This image today would be sublime for the darker toned colors express an apoptotic society. People had probably never imagined something like this, adding to the sublimity.
Subject matter - The image is about nuking the enemy before they can to us. 
Composition - The focal point is the bottom runner with the picture of the atomic bomb going off
Formal elements -The lines and form are 3 dimensional.The colors are toned down but still eye catching. The "American" colors suchas the red and blue really grabs the readers attention. 
Gesture - The American has a look of shock and scarceness
Lighting - From the center to the edges due to the white negative space created. 
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

When the atomic bomb was being developed scientists knew it was going to change the way we fight wars with its sheer power of destruction. They were able to justify using this action by scaring Americans into not wanting the destruction to happen them with this scene of propaganda.  

Army Sex Propaganda

Deconstructing an image

Medium - Digital, originally printmaking
Material(s) - Light, originally on paper
Aesthetic qualities - This image today would be sublime for the darker toned colors and the expression of the men in uniforms
Subject matter - The image is about practicing safe sexual practices in the army
Composition - The focal points are the three men in the different uniforms
Formal elements -The lines and form are 3 dimensional. There is also a negative area is the mustard color All the colors are toned down but still eye catching fitting in with the era color palette
Gesture - You can not make out the men's faces allowing them to fit the identity of any solider
Lighting - From the top right corner due to the yellow negative space created. 
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

During World War II, soldiers were not only fighting but also exploring the "lands" they were defending. The Department of Defense found that many soldiers were falling ill in battle due to sexually transmitted diseases. This ad was probably put in barracks of all the branches to encourage the use of not using prostitutes. 

Car-Sharing Propaganda

Deconstructing an image

Medium - Digital, originally printmaking
Material(s) - Light, originally on paper
Aesthetic qualities - This image today would be sublime for the darker toned colors and the expression of the man. 
Subject matter - The image is about a joining a car-sharing club
Composition - The focal point is the man driving and the silhouette next to him
Formal elements -The lines and form are 3 dimensional. There is also a negative area is the black bottom of the car along with the yellow on top. All the colors are toned down but still eye catching fitting in with the era color palette
Gesture - The American has a look of swagger and calmness
Lighting - From the top right corner due to the yellow negative space created. 
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

As this is from the 1940s, this ad would fit the cultural norm due to the war going on. The government was encouraging everyone to carpool as with less cars on the road, less resources would need to be used. They used the silhouette of Hitler to add an "scare factor" to the minds of Americans. 

Enemy Propaganda Ad

Deconstructing an image

Medium - Digital, originally printmaking
Material(s) - Light, originally on paper
Aesthetic qualities - This image today would be sublime for the darker toned colors and the expression of the man. 
Subject matter - The image is about the dangers Germany and Japan could bring to the citizens of America just through propaganda. 
Composition - The focal point is the man having the two dictators talking to him
Formal elements -The lines and form are 3 dimensional. There is also a negative area around the man and the characters in white. This negative space also "fall" throughout the ad as if it were bomb sparks. All the colors are toned down but still eye catching. The red really grabs the readers attention. 
Gesture - The American has a look of shock and scarceness
Lighting - From the center to the edges due to the white negative space created. 
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

As this is from the 1940s, this ad would fit the cultural norm. The US government knew the age of newspaper and information was growing. They did not want people to see propaganda from the axes powers making it look like we were fighting an unjust war. 

Spotify "Girls Night" Playlist

Deconstructing an image

Medium - Digital
Material(s) - Light
Aesthetic qualities - This image today would be sublime. One wants to study what all the words say but also study the bubbles in the background of the champagne glass.
Subject matter - The text in the ad is humorous stating "To the 1,235 guys who loved the "Girls' Night playlist this year, We love you."
Composition - The focal point a funky negative space. The colors are retro but toned done to cooler shades adding to the sublime of this ad.
Formal elements -The lines and form are 3 dimensional. The negative area all the blocks of colors: black, some of the mint and the pink. This negative space helps to redirect the attention to the text.
Lighting - The light looks like it is coming from the top right corner near the edge of the glass. This spreads the light diagonally
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

The ad looks to calls out gender norms by stating that even males can listen to their "girl" designated playlists.  This humorous and thought provoking Spotify commercial sheds new light on the company. It goes along with the "Thanks 2016" campaign.

Spotify "Panda" Ad

Deconstructing an image

Medium - Digital
Material(s) - Light
Aesthetic qualities - This image today would be sublime. One wants to study what all the words say.
Subject matter - The text in the ad is humorous stating "2016's top panda-related songs 6. Panda" etc
Composition - The focal point a funky negative space. The colors are retro but toned done to cooler shades adding to the sublime of this ad.
Formal elements -The lines and form are 3 dimensional. The negative area all the blocks of colors: black, some of the mint and the pink. This negative space helps to redirect the attention to the text.
Lighting - The light looks like it is coming from the bottom right corner
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

The ad plays on the song "Panda" by Desiigner where the lyrics are" panda, panda, panda, panda." It really targets the millennial generation who knows the song. This humorous and thought provoking Spotify commercial sheds new light on the company. It goes along with the "Thanks 2016" campaign.

Spotify Jeb Bush Playlist Ad

Deconstructing an image

Medium - Digital
Material(s) - Light
Aesthetic qualities - This image today would be sublime. One wants to study what all the words say. The door handle and sign are also written in a fancier font compared to all the others making one look in more into the photo
Subject matter - The text in the ad is humorous stating "Dear person who made a playlist called "One Night Stand with Jeb Bush like He's a Bond Girl in a European Casino," We have so many question"
Composition - The focal point a funky negative space. The colors are retro but toned done to cooler shades adding to the sublime of this ad.
Formal elements -The lines and form are 3 dimensional. The negative area all the blocks of colors: black, some of the mint and the pink. This negative space helps to redirect the attention to the text.
Lighting - The light looks like it is coming from the bottom right corner
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

This humorous and thought provoking Spotify commercial sheds new light on the company. It goes along with the "Thanks 2016" campaign.

Spotify Valentine's Day Ad

Deconstructing an image

Medium - Digital
Material(s) - Light
Aesthetic qualities - This image today would be sublime. One wants to study what the women is looking at and read what all the words say.
Subject matter - The text in the ad is humorous stating "Dear person in LA who listened to the"Forever Alone" playlist for 4 hours on Valentine's Day, You OK?
Composition - The focal point a funky negative space. The colors are retro but toned done to cooler shades adding to the sublime of this ad.
Formal elements -The lines and form are 3 dimensional. The negative area all the blocks of colors: black, some of the mint and the pink. This negative space helps to redirect the attention to the text.
Lighting - The light looks like it is coming from the center out starting with the negative color of the flower.
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

This humorous and thought provoking Spotify commercial sheds new light on the company. It goes along with the "Thanks 2016" campaign.

WeightWatchers Ad

Deconstructing an image

Medium - Digital
Material(s) - Light
Aesthetic qualities - This image today would be sublime. One wants to study what the women is looking at and read what all the words say.
Subject matter - The text in the middle of the image simple state's the company's name "Weight Watchers"
Composition - The focal points are the two doors. The colors all seem very sublime adding to the simplicity of the picture.
Formal elements -The lines and form are 3 dimensional. The negative area is the mint green walls surrounding the doors. This negative space frames the doors to draw one in further to read the text.
Lighting - The light looks like it is coming from the mid bottom 1/3 of the picture This draws emphasis on the two doors and how they are different sizes.
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

The contemporary Weight Watcher's ad is simple yet complex. It is not flashy with a lot of words and colors but just simply states "Weight Watchers." The two different door sizes make the consumer think deeper about the message in the ad. The colors make the ad feel cozy and comfortable leading the consumer to think the weight loss experience through this company will be the same.

"A Diamond Is Forever"

Deconstructing an image

Medium - Digital, originally printmaking
Material(s) - Light, originally on paper
Aesthetic qualities - This image today would be sublime. One wants to study what the women is looking at and read what all the words say.
Subject matter - The text on top of the image state's "And what of Love?" A women is looking out onto the prairie trying to find love.
Composition - The focal point is the women looking out. The colors all seem very toned down with darker shades. This adds romanticism to the picture.
Formal elements -The lines and form are 3 dimensional. The negative area is the tan surrounding the picture. This negative space frames the photo as if one was looking through a window. all in the green.
Lighting - The light looks like it is coming from both the bottom and top of the picture. The light reflects off the women's hair/ face and the diamonds.
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

This 1940s ad helped to transform the diamond industry. Debeers release of the "A Diamond is Forever" campaign made the average American want the luxury of owning a diamond engagement ring. A diamond that's forever promises endless romance and companionship.

Hershey's Baking Chocolate

Deconstructing an image

Medium - Digital, originally printmaking
Material(s) - Light, originally on paper
Aesthetic qualities - This image today would be heart warming as the children catch one's eye. 
Subject matter - The image is about two "All-American" kids eating their freshly made cake with Hershey's frosting. 
Composition - The focal point is the Hershey's title. The colors and the look of the words being 3D grabs the consumer's attention. 
Formal elements -The lines and form are 3 dimensional. There is also a negative area all in the green. All the colors in this are very bright and vibrant: drawing a consumer into the ad. The children are healthy with bright red rosy cheeks. 
Lighting - The light is coming in from the right side of the picture. This is shown when the light is reflecting off the kids' hair. 
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.
This early 1950 ad represents the American dream. Hershey not only advertised one product but two.These white children are having the time of their lives eating this cake made from their Hershey products. Mothers who saw this would then believe if they use Hershey, they too can have a positive response with their children.  

Viceroys Ad

Deconstructing an image

Medium - Digital, originally printmaking
Material(s) - Light, originally on paper
Aesthetic qualities - This image today would be sublime for it has be proven cigarettes are bad for you yet, this Dentist is approving them.
Subject matter - The image is about Viceroys are the best cigarettes and dentist recommended. 
Composition - The focal point is the cigarette itself
Formal elements -The lines and form are 3 dimensional. There is also a negative area all in the red. All the colors in this are very bright and vibrant: drawing a consumer into the ad. The dentist is also very tan making him more physically appealing, drawing women into the ad also. 
Gesture - The dentist's eyes and tooth mirror draw you into the ad.  He is also very tan making him more physically appealing, drawing women into the ad also. 
Lighting - From the center to the edges, the color is pretty vibrant throughout the entire ad. 
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

As this is from the 1940s, this ad would fit the cultural norm. The consumers would be interested that the dentist approve as well as the cartoon of cigarettes. Subtly, one could see how the carton resembles a war medal and ribbon. The ad is focused on men returning from WWII who wish to stay true to their roots as well as trying to be health conscious.

PEP Vitamins Ad

Deconstructing an image

Medium - Digital, originally printmaking
Material(s) - Light, originally on paper
Aesthetic qualities - The caption makes the beauty of this ad sublime as one wants to read the comic to fully get the message
Subject matter - The image is about how Pep vitamins can help a women sustain energy to work harder.
Composition - The focal point is the husband holding his wife while talking to her
Formal elements -The lines and form are 2 dimensional. There is also a negative area all in the tan. Everything is in this black/whit/tan tone making the image toned down and duller.
Gesture - The couple in the center look very happy, giving the tone of the ad a happier tone.
Lighting - From the center to the edges, the color goes from light to dark
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

As this is from the 1950s, this ad would fit the cultural norm. The image to me is trying to tell women across America that if you don't take these vitamins, ultimately, your husband won't truly love you.

California Avocado Commission Consumer Ad

Deconstructing an image

Medium - Digital
Material(s) - Light
Aesthetic qualities - This ad tries to incorporate the beauty of food with the beauty of America to make this ad visually appealing.
Subject matter - The image is about adding avocado to everyday "American" objects like a burger
Composition - The focal point is the avocado next to the burger. Everything else seems toned down compared to avocado.
Formal elements -The lines and form are 3 dimensional. There is also a negative area all in the tan. The food has a hue of bright greens as the text surrounding it is toned down and duller.
Lighting - From the center to the edges, the color goes from light to dark
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

The image to me is trying to tell the story that an avocado can be a part of the American culture. This is converyed through an American color scheme of Red, Blue and Blue as well as a sepia shade over the actual photographs to show age like our country.