Deconstructing an image
Medium - Digital
Material(s) - Light
Aesthetic qualities - This ad tries to incorporate the beauty of food with the beauty of America to make this ad visually appealing.
Subject matter - The image is about adding avocado to everyday "American" objects like a burger
Composition - The focal point is the avocado next to the burger. Everything else seems toned down compared to avocado.
Formal elements -The lines and form are 3 dimensional. There is also a negative area all in the tan. The food has a hue of bright greens as the text surrounding it is toned down and duller.
Lighting - From the center to the edges, the color goes from light to dark
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.
The image to me is trying to tell the story that an avocado can be a part of the American culture. This is converyed through an American color scheme of Red, Blue and Blue as well as a sepia shade over the actual photographs to show age like our country.
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