Deconstructing an image
Medium - Digital
Material(s) - Light
Aesthetic qualities - This image today would be sublime. One wants to study what all the words say.
Subject matter - The text in the ad is humorous stating "2016's top panda-related songs 6. Panda" etc
Composition - The focal point a funky negative space. The colors are retro but toned done to cooler shades adding to the sublime of this ad.
Formal elements -The lines and form are 3 dimensional. The negative area all the blocks of colors: black, some of the mint and the pink. This negative space helps to redirect the attention to the text.
Lighting - The light looks like it is coming from the bottom right corner
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.
The ad plays on the song "Panda" by Desiigner where the lyrics are" panda, panda, panda, panda." It really targets the millennial generation who knows the song. This humorous and thought provoking Spotify commercial sheds new light on the company. It goes along with the "Thanks 2016" campaign.
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