Wednesday, December 7, 2016

Spotify "Girls Night" Playlist


Deconstructing an image

Medium - Digital
Material(s) - Light
Aesthetic qualities - This image today would be sublime. One wants to study what all the words say but also study the bubbles in the background of the champagne glass.
Subject matter - The text in the ad is humorous stating "To the 1,235 guys who loved the "Girls' Night playlist this year, We love you."
Composition - The focal point a funky negative space. The colors are retro but toned done to cooler shades adding to the sublime of this ad.
Formal elements -The lines and form are 3 dimensional. The negative area all the blocks of colors: black, some of the mint and the pink. This negative space helps to redirect the attention to the text.
Lighting - The light looks like it is coming from the top right corner near the edge of the glass. This spreads the light diagonally
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

The ad looks to calls out gender norms by stating that even males can listen to their "girl" designated playlists.  This humorous and thought provoking Spotify commercial sheds new light on the company. It goes along with the "Thanks 2016" campaign.

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