"A Diamond Is Forever"

Deconstructing an image

Medium - Digital, originally printmaking
Material(s) - Light, originally on paper
Aesthetic qualities - This image today would be sublime. One wants to study what the women is looking at and read what all the words say.
Subject matter - The text on top of the image state's "And what of Love?" A women is looking out onto the prairie trying to find love.
Composition - The focal point is the women looking out. The colors all seem very toned down with darker shades. This adds romanticism to the picture.
Formal elements -The lines and form are 3 dimensional. The negative area is the tan surrounding the picture. This negative space frames the photo as if one was looking through a window. all in the green.
Lighting - The light looks like it is coming from both the bottom and top of the picture. The light reflects off the women's hair/ face and the diamonds.
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

This 1940s ad helped to transform the diamond industry. Debeers release of the "A Diamond is Forever" campaign made the average American want the luxury of owning a diamond engagement ring. A diamond that's forever promises endless romance and companionship.

Hershey's Baking Chocolate

Deconstructing an image

Medium - Digital, originally printmaking
Material(s) - Light, originally on paper
Aesthetic qualities - This image today would be heart warming as the children catch one's eye. 
Subject matter - The image is about two "All-American" kids eating their freshly made cake with Hershey's frosting. 
Composition - The focal point is the Hershey's title. The colors and the look of the words being 3D grabs the consumer's attention. 
Formal elements -The lines and form are 3 dimensional. There is also a negative area all in the green. All the colors in this are very bright and vibrant: drawing a consumer into the ad. The children are healthy with bright red rosy cheeks. 
Lighting - The light is coming in from the right side of the picture. This is shown when the light is reflecting off the kids' hair. 
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.
This early 1950 ad represents the American dream. Hershey not only advertised one product but two.These white children are having the time of their lives eating this cake made from their Hershey products. Mothers who saw this would then believe if they use Hershey, they too can have a positive response with their children.