Viceroys Ad

Deconstructing an image

Medium - Digital, originally printmaking
Material(s) - Light, originally on paper
Aesthetic qualities - This image today would be sublime for it has be proven cigarettes are bad for you yet, this Dentist is approving them.
Subject matter - The image is about Viceroys are the best cigarettes and dentist recommended. 
Composition - The focal point is the cigarette itself
Formal elements -The lines and form are 3 dimensional. There is also a negative area all in the red. All the colors in this are very bright and vibrant: drawing a consumer into the ad. The dentist is also very tan making him more physically appealing, drawing women into the ad also. 
Gesture - The dentist's eyes and tooth mirror draw you into the ad.  He is also very tan making him more physically appealing, drawing women into the ad also. 
Lighting - From the center to the edges, the color is pretty vibrant throughout the entire ad. 
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

As this is from the 1940s, this ad would fit the cultural norm. The consumers would be interested that the dentist approve as well as the cartoon of cigarettes. Subtly, one could see how the carton resembles a war medal and ribbon. The ad is focused on men returning from WWII who wish to stay true to their roots as well as trying to be health conscious.

PEP Vitamins Ad

Deconstructing an image

Medium - Digital, originally printmaking
Material(s) - Light, originally on paper
Aesthetic qualities - The caption makes the beauty of this ad sublime as one wants to read the comic to fully get the message
Subject matter - The image is about how Pep vitamins can help a women sustain energy to work harder.
Composition - The focal point is the husband holding his wife while talking to her
Formal elements -The lines and form are 2 dimensional. There is also a negative area all in the tan. Everything is in this black/whit/tan tone making the image toned down and duller.
Gesture - The couple in the center look very happy, giving the tone of the ad a happier tone.
Lighting - From the center to the edges, the color goes from light to dark
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

As this is from the 1950s, this ad would fit the cultural norm. The image to me is trying to tell women across America that if you don't take these vitamins, ultimately, your husband won't truly love you.

California Avocado Commission Consumer Ad

Deconstructing an image

Medium - Digital
Material(s) - Light
Aesthetic qualities - This ad tries to incorporate the beauty of food with the beauty of America to make this ad visually appealing.
Subject matter - The image is about adding avocado to everyday "American" objects like a burger
Composition - The focal point is the avocado next to the burger. Everything else seems toned down compared to avocado.
Formal elements -The lines and form are 3 dimensional. There is also a negative area all in the tan. The food has a hue of bright greens as the text surrounding it is toned down and duller.
Lighting - From the center to the edges, the color goes from light to dark
Dimension - The dimension is only around 11" as I am looking at it from my laptop screen
Location - On my laptop.
Display - On my laptop.

The image to me is trying to tell the story that an avocado can be a part of the American culture. This is converyed through an American color scheme of Red, Blue and Blue as well as a sepia shade over the actual photographs to show age like our country.